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Naughty Listing Photo Fails #10: Sprawl
Listing photos quickly present the look and story of a property, so interested/qualified buyers show up, putting sellers on the path to sell quickly and well. But be careful of how much information...
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What Sunsets and Fireworks Teach Us About Good Design
Quick questions: Were you at a fireworks display in the last few days? Does your family has a holiday tradition of driving around to look at holiday light displays? And how many pictures of sunsets do...
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What’s Wrong with These Listing Photos?
HGTV never talks about listing photos. After 26 minutes of semi-drama, buyers magically show up at Open Houses. Truth is, listing photos are EVERYTHING, they will make or break a listing. Sellers and...
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FAQs: How Important are Listing Photos?
A question from a recent workshop: “How important are listing photos?” WELL….it was a centerpiece of a recent NYT’s “The Hunt” candidate. But simply, for buyers, sellers, and agents good listing photos...
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Bookcase Composition in the Age of Zoom and Virtual Tours
In today’s Age of Zoom and virtual tours, your bookcases are an extension of you, or your listing. Silently, its your message, your story, your credentials. So let’s talk about bookcase composition. In...
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Get Your Westchester County Property Noticed, and SOLD During COVID
As we navigate through COVID, houses are still being listed every day here in Westchester County. Offers are being made, and deals are being closed. More cumbersome, and in understandably smaller...
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Complete the Look: Prop Styling by The Refreshed Home
Did you know in Westchester County, half the houses were built in the mid-1960s or earlier? Capes, colonials, farmhouses and Tudors of course. And almost as many split levels and raised ranches, with...
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Is Mona a Secret Genius? (or, Great Listing Photo Styling in Uncertain TImes)
Vowing to regain control of my mental (and actual) desktop, I’m ruthlessly cleaning out my inbox, deleting and un-subscribing left and right. Uh-oh. “Find Out if Mona is a Secret Genius” beckons the...
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Do These Things Now for Best Early Spring Market Listing Photos
Depending on the weather, and who you ask, early spring market can start anywhere from December 26th (that’d be me) to Groundhog Day, or Super Bowl Monday. This year it’s been a slower pace toward...
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Relisting? What are You Going to Change This Time?
Every so often, if the planets are aligned, relisting a property exactly the same way will work the 2nd time. External changes like inventory levels, interest rates, even a different season could do...
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Stagers Are Starters
Sports professionals know the importance of starters. They understand the payback of putting your best efforts out there first. That it’s easier to establish and maintain their own momentum than to...
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